Local Area Explore our neighbourhood

Here East is the perfect base to discover East London’s creative heartland.

Everything you need to refuel, relax and be inspired is on the doorstep – from green open spaces and sports venues to a world-class culture hub.

To explore and document Here East and its neighbourhood, we’ve launched our own biannual journal, Herein.

Download the first episode (pdf)

The 2012 Games gave us a once-in-a-lifetime opportunity to develop a new heart for East London. With Here East now sitting proudly in the Queen Elizabeth Olympic Park – home to Europe’s largest regeneration project – that transformation is now well under way. Surrounded by a growing array of world class sporting and cultural facilities, Here East is ideally located for our tech and creative community.

Queen Elizabeth Olympic Park

Bigger than Hyde Park and Kensington Gardens put together, the Queen Elizabeth Olympic Park is one of London’s most ambitious regeneration projects. Visitors can enjoy biking trails, sports venues, playgrounds and more surrounded by over 4,000 new trees and a network of rivers and canals to explore.

Connected to
London and the world

Here East is based in what has quickly become one of the best-connected places in London. With new rail and tube links in place, St Pancras International is now less than seven minutes away. London’s other major rail terminals can be reached in 20 minutes, Heathrow in an hour and London City Airport in a mere 13 minutes. In the near future, Crossrail, High Speed 2, and direct international links to mainland Europe will ensure even quicker and easier travel, wherever you’re going or arriving from.

Points of interest

A constantly
evolving community

Hackney is home to a multi-lingual, multi-cultural, multi-talented community. Low rents and available space have drawn artists and makers here since the early 1800s, establishing the cultural scene that is now integral to the area’s identity. With exceptional travel links and services, the areas popularity has continued to grow in recent years.

Thousands of new homes have been built to meet the population boom. These include Georgian-style terraces in the northern quarter of the Olympic park, modern Scandinavian-style houses lining the waterways to the south and eco-friendly accommodation in the East Village.

Cultural Education Quarter

The Cultural Education Quarter is destined to be Europe’s largest arts and culture district. Located in the South Park next to the Olympic Stadium, it will bring together the best arts, education and culture organisations in one space for London’s benefit.

Iconic institutions already committed to the Cultural Education Quarter include the V&A, London College of Fashion, University College London, Sadler’s Wells and America’s Smithsonian Institute.

A heritage of industry

A hundred years ago Hackney Wick, Fish Island and the surrounding areas of East London became synonymous with Britain’s industrial prowess. Today, many of the same buildings continue to be used by the designers, digital specialists, entrepreneurs and creative thinkers who are creating a new kind of maker economy.

New talent
on tap

The six nearby universities provide a constant stream of tech talent, bursting with fresh ideas and eager to prove themselves in the local creative community.

With Loughborough University in London and University College London both developing new courses here too, Hackney is set to become one of the pre-eminent areas for higher education in Europe.

New Neighbourhoods

East London’s energy makes it one of the city’s most attractive places to live and work. To meet the desire of people and companies to ‘go east’, new residential districts are being created – Sweet Water, East Wick and Chobham Manor - each with its own distinct character.

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