8 months, 1 week ago Ladbrokes Coral to join Here East

A newly formed sport-technology team will come together in a 26,336 sq ft tech and innovation hub where Ladbrokes Coral will test, prototype and explore sports tech

Ladbrokes Coral’s new hub; LC2, will bring together software engineers, analysts, architects and sport product specialists to work on bridging the gap between sports and technology. They will join existing tenants BT Sport and a selection of incoming start-ups at Plexal all benefiting from the rich legacy of the Queen Elizabeth Olympic Park.


This summer, global car giant Ford chose Here East as the new home for its European Smart Mobility Innovation Office and fashion retailer MATCHESFASHION.COM announced its plans to build a new digital studio capable of creating over 2,000 pieces of content each week.


As Here East continues to draw in innovators from diverse sectors, the addition of Ladbrokes Coral’s new digital centre is great news for the campus. Our CEO Gavin Poole commented that their new team “...builds on Here East’s reputation as a centre of innovation for established companies and start-ups to collaborate.”


The digital revolution impacts all sectors and with our diverse tenant list, we’re creating an environment where unique relationships can be forged. Technology cuts through traditional industry norms and opens up countless opportunities, we can’t wait to see what our community creates.

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