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5 months ago Fiit TV expands to open new studio at Here East

Tech fitness company Fiit is relocating to a new office within the Here East campus

Technology fitness company, FiiT TV are set to open a new state-of -the-art production studio at Here East to accommodate the rapid growth of its team.

FiiT is the brainchild of former Googlers and Qubit founders and uses smart technology to offer a connected boutique studio fitness experience from your living room. Coined to be the ‘Netflix of fitness', FiiT provides access to on-demand cardio, yoga and strength classes led by industry experts, from a mobile device that connects to TV or smart devices.

FiiT began their journey as a start-up in Plexal, our innovation centre for scaling companies, and were provided an opportunity to anchor themselves at Here East by utilising a temporary studio space in the Broadcast Centre for content creation. They have since experienced rapid growth from 3 to 30 employees and are now ready for a larger and more permanent home within the wider Here East campus.

The move to Here East marks an exciting standpoint for Fiit. We are building, what we believe is the Future of Fitness. The ability to have access to the first-class facilities available at Here East will allow us to continue to attract and maintain the best talent within the fitness industry. Here East is the perfect place for us to continue to grow the Fiit brand, housed within The Queen Elizabeth Olympic Park, a legacy within itself we are hoping to inspire consumers to achieve their fitness goals just GB Olympic team did in 2012.

Ian McCaig, Co-Founder of Fiit

Here East was recently announced winner of the best Refurbished and Recycled Workplace at the British Council of Offices awards ceremony. The award recognised Here East as a world-class business centre which represented the perfect legacy story, making it a natural fit for expanding innovative companies such as Fiit. Joining tenants such as Scope, BT Sports, Matchesfashion and Ford Smart Mobility, the tech company is the most recent addition to Here East and will be part of our growing community of innovators. 

Fiit is a perfect example of what Here East can offer technology companies. They came to us as a small start-up looking for affordable office space where they could collaborate and innovate with like-minded companies, and Plexal Innovation Centre offered this perfect environment for them to flourish. Now, as a team of 30, we are delighted that they have chosen to continue their journey with us and remain an integral part of the community. We look forward to seeing what’s next for them.

Gavin Poole, CEO of Here East

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