Skip to main content

Join us at SXSW in Austin from 10 – 14 March alongside a global community of creators, thinkers and makers shaping the future of industry.

We launched the Here East brand at SXSW 8 years ago after winning the bid to transform the London 2012 Olympic Press and Broadcast Centre.

Since then it’s been an incredible journey.

Come and say hello while we're in Austin. Find us here:

DIT Opening Night reception, sponsored by Here East

British Music Embassy, Cedar Street Courtyard

Kick-off the weekend with live music and networking at the DIT opening reception, sponsored by Here East and in partnership with the British Music Embassy.

Save the date: Saturday 12 March, 7pm-late

Here East Panel at SXSW
Innovation Spaces for Future Realities
13 March 2022, 2pm

From esports to the metaverse, the future of interactive entertainment will take place in virtual worlds – future realities that have the potential to transform the way we work, live and play. However, these future realities require huge investments in people, technology and computing power. They will need multi-billion-dollar industries, whole communities of highly skilled talent and world-class innovation spaces to survive.

This session will explore the cutting edge of creative innovation and explore how future realities will be shaped by traditional challenges in the real world – how to attract investment, how to scale companies, how to build clusters of talent and how to create the infrastructure and spaces for innovation.

Graham Hitchen, Loughborough University
Gavin Poole, Here East
Amber Allan, Double A Labs
Kourosh Atefipour, Valkyrie Industries

The challenges of delivering immersive social experiences in a time of Covid
3pm – 4pm

Hear from the ‘Audience of the Future’ team on the challenges of delivering immersive social experiences in a time of Covid.


Matt Sansam, Innovate UK

Pip Brignall from The Round Live

Devi Kolli from ai Solve

We use cookies to improve your experience of the site only. Any data we record we do so anonymously, and no personal data is stored. By continuing to browse you agree to our cookie policy, full details of which you can read here.