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Join us at SXSW in Austin from 13 – 16 March alongside a global community of creators, thinkers and makers shaping the future of industry.

We launched the Here East brand at SXSW 6 years ago after winning the bid to transform the London 2012 Olympic Press and Broadcast Centre.

Since then it’s been an incredible journey.

Head over to the British Music Embassy’s brand-new venue, Cedar Street Courtyard, where we’ll be speaking on two official SXSW panels:

Big, Small and Different: Innovation Ecosystems

16 March, 9:30AM -10:30AM

Discover what it takes to build a successful eco-system with collaboration at its heart. We'll discuss partnerships and programmes that have facilitated ground-breaking initiatives using technology to address real-world issues.


Andrew Roughan (Plexal), Ricardo van Loenen (B.Amsterdam), Sarah-Jayne Williams (Ford Smart Mobility). Moderated by Ebba Lund (IASP)

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Beyond the Games: Building an Olympic Legacy

16 March, 11AM -12PM

Hear from London's business leaders delivering on projects since the 2012 Games, and the Deputy Mayor of LA on their plans to harness the opportunities LA 2028 presents for employment, economic growth and cultural impact.


Gavin Poole (Here East), Lyn Garner (LLDC), Deputy Mayor Nina Hachigian (City of LA). Moderated by Janet Coyle (London & Partners)

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DIT opening reception, sponsored by Here East

Cedar Street Courtyard, 208 W 4th St suite c, Austin 7870

Kick-off the weekend with live music and networking at the DIT opening reception, sponsored by Here East and in partnership with the British Music Embassy.

Save the date: 13 March

Please RSVP with your name and company

Be a VIP at Capital Factory

13 – 16 March

Need a place to call home for the week? Our friends at Capital Factory are opening their doors to host official SXSW panels and events, with daily catered meals and beverages, conference rooms and opportunities for networking.

Gain access to Capital Factory’s VIP lounge RSVP

SXSW Startup Crawl

Downtown Austin: 13 March, 4PM-8PM

Get to know downtown Austin by joining the official SXSW Startup Crawl along with thousands of others to office-hop around the city.

Experience the most creative and innovative spaces the start-up community has to offer. Grab yourself a VIP pass for priority access.

If you're interested in a table for your business register here.

Here East drinks reception

Z'Tejas: 15 March, 6PM-8PM
1110 W 6th St, Austin, TX 78703

Join us at Z’Tejas on 6th Street for an alfresco drinks reception, hosted by Here East and Plexal.

Meet and connect with others over the best margaritas in town.

Please RSVP with your name and company.

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