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Why East London is taking centre stage in 2025
2025 is shaping up to be an incredible year for East London. From world-class cultural openings to groundbreaking events, the momentum continues to build, positioning East London as a top destination for business, culture, and community.
At Here East, we’ve spent over a decade harnessing London’s Olympic legacy to create a thriving hub of innovation, culture, and collaboration. What began as a bold vision has flourished into a thriving ecosystem of entrepreneurs, creatives, and industry leaders—and now, the world is taking notice.
East London has earned recognition as a top destination for 2025, with The New York Times naming it a top travel destination and Stratford ranking #2 in Time Out’s list of the 15 best places to visit in the UK. Adding to its growing allure, SXSW London will debut in East London this June, further cementing the area’s status as a hub for innovation and culture.
So, what makes East London such a vibrant place to live, work, and visit? From its dynamic creative scene to its rich history and thriving tech sector, below are just a few of the exciting things happening here…
What's happening at Here East and beyond?
Victoria & Albert Museum East Storehouse Opens This Summer
The highly anticipated V&A East Storehouse is set to open its doors this summer, offering a behind-the-scenes look at over 1,000 archival treasures from the V&A’s vast collections. It is designed to be one of the most open and interactive museum spaces in the world.
Sadler’s Wells East Debuts at East Bank This Week
A game-changer for London’s performing arts scene, Sadler’s Wells East opens this week at East Bank—the capital’s newest cultural district. This state-of-the-art, 550-seat venue will serve as a sister space to Islington’s legendary Sadler’s Wells.
Canalside named a must-visit destination by The Daily Mail
Named one of East London’s “hidden gems” by The Daily Mail, Here East Canalside is a buzzing hub for everyone. With its scenic waterside setting, lively cafés, restaurants, and vibrant outdoor spaces, it’s the perfect spot to work, meet, and unwind.
SXSW London arrives in June, to East London for the first time
SXSW London will bring together innovators from music, film, technology, and more. The festival will showcase groundbreaking artists, entrepreneurs, and thought leaders, offering a platform for visionaries and creative minds to connect and inspire.
We’re proud to call ourselves East Londoners, and invite you to come and explore all that our campus has to offer! View available space at Here East.
