Dream Big. Create at Scale.
Here East is where creators, innovators, entrepreneurs, and unconventional thinkers come together to dream big, experiment boldly, and break out of the ordinary.
From global tech companies to cultural icons; computer scientists to choreographers: Here East is where unlikely partnerships unlock next-generation innovation and creation at scale.

The Launchpad for Disruption
Our dedicated innovation hub is the beating heart of the Here East campus. Designed as a mini-city, Plexal houses a mix of start-ups, early-stage companies and dedicated innovation programmes. They're all focused on the issues that define our times and draw on a breadth of talent and expertise.


Tenant Spotlight: V&A East
Celebrating global creativity, building on 150 years of heritage in East London and V&A's founding mission to make the arts accessible to all.
Make new discoveries, explore untold stories and share ideas at V&A East Storehouse. With half a million works, it’s a sourcebook for your creativity.
Built for Ambition: How we’ve evolved
Here East is a campus where business meets culture; a blank canvas where innovators have the license to experiment, making our spaces their own. Situated in the Queen Elizabeth Olympic Park in Hackney, East London, it is one of the world’s most successful post-Olympic regeneration projects. The former Olympic Media Centre was left in the wake of the 2012 Games, and in 2014 was reinvented, courtesy of a privately funded £120m regeneration project. Today, the architectural masterstroke unites creativity, culture, enterprise, entrepreneurship and education on one unconventional campus.
Key facts
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1.2m sq ft of flexible space
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6,500 people are working and studying here
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Electric shuttles connecting Here East to Stratford and Stratford International stations
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Established retail mix on Canalside
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30,000 visitors to the campus last year
Events at Here East
From community huddles to corporate keynotes; from skateboarding demos to VR masterclasses, we regularly host events that speak to our culture of innovation, creativity and technology.







