2 days, 4 hours ago
It all starts Here
Where iconic performances inspire. Where bold ideas become a reality. Where conversations spark change.
Last week, we gathered the breakthrough talent and thinkers shaping the future in LMA at Here East for an electric event exploring the next big thing.
It all starts Here was an evening of bold ideas, electric performances, and game-changing connections.
Co-hosted with our partners LMA, The Earls Court Development Company, Oury Clark, Plexal, and Crate Brewery, the event saw hundreds of creative people from the worlds of music, film, technology, and business come together for an electric evening of live music performances, insightful discussions, and an opportunity to connect.
It all starts Here showcased an exciting mix of musical and performance talent, highlighting both local East London artists and internationally acclaimed stars:
- 'COME ALIVE!' – a bold production inspired by The Greatest Showman based in the Empress Museum at The Earls Court Development Company, one of the events founding partners.
- Rybag Sounds - East London House/Electronic DJ
- Robbie Bunsell – LMA acoustic singer
- Joe Bradley – Hackney-based singer-songwriter
- Xylem featuring YaYa – South & East London Grime artists
- Grace Sorensen – one of the fastest independent-rising stars from Austin, TX
The evening also featured a dynamic panel "Right Here, Right Now: Disrupting the Beat, Redefining the Future" moderated by Gavin Poole Here East CEO, with panellists Richard Wallace Co-Founder and CEO of LMA, Amber Allen CEO and Founder of Double A Labs, Michael Stein CTO of Journey, and Sefton Hill Creative Director of HundredStar Games.
The panel explored how technology, creativity, and cultural shifts are transforming the future of the creative industries. The panellists dove into the challenges and opportunities facing artists, venues, and industry leaders in an era defined by rapid innovation and evolving audience expectations. From the disruption of traditional models to the reimagining of live experiences, the conversation highlighted how London’s unique blend of culture, talent, and cutting-edge infrastructure positions it as a global engine for creative reinvention.
Set in the heart of East London’s vibrant tech community at Here East, It all starts Here took place during the iconic global festival SXSW London.
SXSW London landed on Here East's doorstep in Shoreditch, bringing global audiences a week of music, film, tech and experiences. As Here East CEO Gavin Poole mentioned in Elite Business on “Why SXSW London is the spark our creative economy needs":
Gavin Poole, Here East CEOIf we get this right, SXSW London will not be a one-off. It will become a vital part of the capital’s creative infrastructure, generating long-term value, attracting talent and investment, and making a big statement that London remains open, ambitious, unapologetically original (and loud!).
Gavin Poole, Here East CEOFor us at Here East, this moment is deeply personal.
We launched the vision for Here East at SXSW in Austin back in 2014. As Gavin mentioned in Elite Business, we were inspired then, as we are now, by the spirit of cross-disciplinary collaboration the SXSW enables.
Over a decade on, we are proud to be a part of the cultural movement in East London to bring visitors from around the world an unparalleled experience.
Thank you to everyone who joined us for It all starts Here.
Alongside the inaugural SXSW London – now more than ever it’s clear that: East London is where the future begins.
